Kaylee Van Hise

Canoo Inc.

2022-present

Initial Concept Mockups

Layout Documentation

First Round Renders

2D Site Map and Documentation

Feature Project: Complete Web Rebuild with 3D Showroom

The ask: Redesign the existing website completely from the ground up, incorporating an interactive 3D showroom.

The caveat: Must be able to be viewed on mobile and older desktop devices, cannot use WebGL or any other web rendering service.

The solution: In-house rendered equirectangular static images with overlayed UI elements and click-and-drag hotspot navigation system.

View the Showroom here

Landing Screen

Platform & Engineering

Platform with Vehicle Ghost

Vestibule

Vehicle Exploration with Doors Open

LV Mobile View with Map Overlay

Vehicle Interior – Front Seat

Vehicle Interior – Back Seat

LDV

Sedan Teaser

UI Overlays Documentation

Mini Map & Navigation Documentation

Static/2D Site Slide Out Map Documentation

Additional Projects: Rebranding/Brand Fragmentation

Figma prototype of Brand Guideline concept created as part of a brand redesign project.

The goal of this project was to see how we could break the company up into smaller brand fragments based on vehicle or lifestyle type.

Fully interactive Figma prototype of Brand Guideline concept, scroll over to see more

Unused Miscellaneous Works:

404 Redirect

NASA-inspired Infotainment Welcome Screen

NASA-inspired Infotainment Home Screen

Brand Editorial

Vehicle Editorial

Static Site Menu Concept

Brand Editorial

Bulldog Web Graphic

Sub-brand Web Splash

Vehicle Editorial

Web Hero

Brand Mood Concept

Web Engineering Page

Web Partnership

Web/Brand Mood Concept

Company Christmas Card Concept

Brand Concept

Web Hero

Analog/Skeuomorphic Infotainment Concept

South Coast Roller Derby

2022-present

South Coast Roller Derby is a 501(C)3 nonprofit competitive sports league. I have been on the Board of Directors since 2022.

I started as the Social Media & Marketing Director working to spearhead a much-needed rebrand, ideating and executing all social content, and designing all merch and marketing materials.

By the end of 2023 I became Head of PR, taking up the additional responsibility of all league communications and managing the league's entire web presence.

At the beginning of 2024 I was voted in as Vice President and began coordinating all event planning as well as cultivating community and partnerships with other leagues in the region.

Today I am league President and still manage most of the inter-league communications, public relations, event coordinating, marketing, and social media.

My biggest goals have been rebuilding the league from covid, growing our numbers, and creating a strong brand identity. My next focus is to get us ranked by the Women's Flat Track Derby Association (WFTDA).